Target Audience

In our group meeting we decided that our target audience will be children at the age of 11 and under. The children of this age group will be the primary users of the product we will initiate. They may be in reception, pre-school, primary school, secondary school or home environment. At this stage they are learning the basics such as learning to recognise numbers, letters, and objects and sequence them. Children will expect the games to be entertaining and to provide a variety of experiences or activities.

However, in order to reach the children of those ages with such a product. The product must appeal to our secondary target audience, the parents who serve as the buyers of the products and they are the ones who act as the gatekeepers for young children’s learning experiences.