Male Fast tracking pre-schooler, age 5 George, five-years-old, is a very active child. He loves pre-school and is one of the most popular kids in his class. His parents closely monitor what toys he plays with and want to encourage the use of educational toys. | ||
Family: George's family is big, his mom a housewife, dad owns an I.T company, one older brother currently a high school student, a baby brother and sister and two grandparents. They are an active family and spend time together both playing and learning. | Computer Literacy: Gorge’s level of computer experience is average, as he knows his basics pretty well. Web & Technology He is not allowed to use the Internet more than three hours/week and is always supervised. Favourite sites cbeebies games, playhousedisney.com, Disney games online | Interests: Activities Football, playing on the computer and playing with friends General Interests Computer games, music, dinosaurs, cars, books, puzzles and fun activities that keep occupied |
Motivations: I enjoy the watching TV and enjoy playing with characters of my favourite shows. I want a toy I saw in a commercial or my big brother has so I can look as cool as him. | Goals: I want to show my parents the specific toy that I am interested in and I want them to buy that toy for me. | Needs: I want to be entertained. I want learning games that challenge me, move quickly, and have a good colour scheme and noises in them. I want to see pictures of cartoon characters. I want to be the winner and beat my friend’s scores. |
Quotes: “I want to have fun while learning”. | Notes: George is the initial user of the product, however, we also need to design according to the secondary audience, the parents nut never against the needs of the primary user. As his parents closely monitor what toys he plays with and they encourage their child to use educational toys. The parents want a product that is of good quality, most importantly “a simple fun learning tool that will motivate their child to learn and educate him”. | |
A day in the Life
A typical day for George and his family involves:
7.30 am – His mother gets up and prepares everyone breakfast
3.30 pm – George and his brother get picked up from school, either by their mom or their dad depending on what time his dad finishes at work.
Picture reference: http://www.iunknown.com/articles/2006/01/09/our-other-boy