Monday, 5 February 2007

Persona 3 - George Tyler

George Tyler

Male

Fast tracking pre-schooler, age 5

George, five-years-old, is a very active child. He loves pre-school and is one of the most popular kids in his class. His parents closely monitor what toys he plays with and want to encourage the use of educational toys.

Family:

George's family is big, his mom a housewife, dad owns an I.T company, one older brother currently a high school student, a baby brother and sister and two grandparents.

They are an active family and spend time together both playing and learning.

Computer Literacy:

Gorge’s level of computer experience is average, as he knows his basics pretty well.

Web & Technology

He is not allowed to use the Internet more than three hours/week and is always supervised.

Favourite sites

cbeebies games, playhousedisney.com, Disney games online

Interests:

Activities

Football, playing on the computer and playing with friends

General Interests

Computer games, music, dinosaurs, cars, books, puzzles and fun activities that keep occupied

Motivations:

I enjoy the watching TV and enjoy playing with characters of my favourite shows.

I want a toy I saw in a commercial or my big brother has so I can look as cool as him.

Goals:

I want to show my parents the specific toy that I am interested in and I want them to buy that toy for me.

Needs:

I want to be entertained.

I want learning games that challenge me, move quickly, and have a good colour scheme and noises in them.

I want to see pictures of cartoon characters.

I want to be the winner and beat my friend’s scores.

Quotes:

“I want to have fun while learning”.

Notes:

George is the initial user of the product, however, we also need to design according to the secondary audience, the parents nut never against the needs of the primary user. As his parents closely monitor what toys he plays with and they encourage their child to use educational toys. The parents want a product that is of good quality, most importantly “a simple fun learning tool that will motivate their child to learn and educate him”.


A day in the Life

A typical day for George and his family involves:

7.30 am – His mother gets up and prepares everyone breakfast

8.00 am – Rest of the family get up and get ready for school and work

8.15 am – The family has a healthy breakfast together, which usually includes selection of cereals, toasts and fresh fruits.

8.30 am – George’s dad on his way to work would drive him to pre-school and his older brother to high-school near their home.

9.00 am – George’s dad gets to work, while his mom stays home to look after his younger brother and sister.

12.00 noon – George would have his school dinners, he loves mashed potatoes and chips.

3.30 pm – George and his brother get picked up from school, either by their mom or their dad depending on what time his dad finishes at work.

4.00 pm – The children get changed and may have some snacks before they do some homework.

5.00 pm – On a typical day George’s dad would get home around 5.30 and mom will start preparing the dinner. Their dad may ask about the boy’s day at school and about their work.

6.00 pm – George and his older brother would help their mom set the table and the family will gather at the table to have their dinner.

7.00 pm – The boys are allowed to go on the internet for a couple of hours. George is only allowed under the supervision of his older brother. Kids play various games on the internet, interactive games, and board games in which the whole family may part take. They may even watch TV for a few minutes.

8.30 pm – The kids are taken to bed by the mom. George’s mom reads stories to his little brother and sister, while George and his older brother get ready for bed. Mom checks on the boys and George may be asked to go over a times table or the alphabet before he goes to sleep.

9.00 pm – The parents may sit around and watch TV and spend some quality time together, while the grandparents head off to bed as well.

10.00 pm – The parents go to bed after a long tiring day.


Picture reference: http://www.iunknown.com/articles/2006/01/09/our-other-boy